Business owners have been greatly impacted by our rapidly-changing world.
Since the rise of the internet, business owners have been searching for ways to make their business more profitable.
Regardless of what kind of business you own, if your online strategy isn’t up-to-date, your business might not survive. As technology continues to advance, this will become more prevalent.
If you’re trying to make your business more profitable, a lot of effort will have to be put in to figure it all out, as well as to be able to integrate more efficient strategies going forward.
Therefore, the question of the hour is this: would you be willing to start over from scratch?
It’s recommended that you try to learn from mentors and masters of the space you’re planning to enter, which is why you should check out Russell Brunson. He is the creator and founder of ClickFunnels, an online landing page creation software, as well as a sales funnel guru.
He will assist you throughout the learning process so your business will start generating a large amount of profit quickly. This review will explore Dotcom Secrets, one of the books he has written.
The book is free; however, you must pay shipping and handling in order to receive it. He also has an audiobook available at no cost. This guide gives you a wide variety of solutions you can use for your business from an expert who has sold tons of things online without ever having to pay a dime.
Dotcom Secrets PDF – Is It Worth Reading?
This book was written in 2015, which makes most of the information featured in it fairly relative. Brunson updates it regularly, so once you are on his e-mail list and have access to it, you will receive this information in your e-mail inbox.
This book is specifically for people who want to get into the digital marketing business and net over 6 figures a year.
The guide contains over 254 pages of information about capturing potential customers and leads for your growing business.
The latter pages of the book tell you how you can turn targeted visitors into paying customers who will visit your business often.
This cornerstone is crucial for the effectiveness of a sales funnel.
In addition, there are many tricks and tips included for scaling and starting an online business, including attention to detail, with which only master mentors would have experience.
Brunson’s book has sold over 100,000 copies since it was released 4 years ago. If you want a completely free book, he has a PDF available at no cost to you.
If you would prefer to have a paperback version of the book, you’ll need to pay shipping and handling, but the book itself is still free.
This book is a must-have for anyone who wants to grow their income.
Russell Brunson: Pro Salesman
A majority of internet marketing experts are masters at getting rich quick schemes, and they market products to people without having concrete results in a typical business.
Russell Brunson is different. His company was built completely from scratch and is worth over $300 million. He not only knows his stuff but is the real deal.
He doesn’t sell random online training courses to make quick money. He knows everything there is to know about online marketing.Enter your text here...
Brunson’s ClickFunnels system and software have transformed eager hustlers and entrepreneurs in the global community.
His training for building online businesses has won numerous awards. His Funnel Hacks webinar has some good training which is worth checking out.
Who should read this Book?
If you’re an eager entrepreneur who wants as many tricks and tips as possible to make your business more profitable, or you plan on becoming a successful entrepreneur in the future, this book is for you.
All great professionals learn from the experts which is why they are so successful. Russell Brunson is the equivalent of Michael Jordan when it comes to creating online businesses and sales funnels.
This is the kind of person you would want to learn from. If you’re a business owner, you should read Brunson’s book.
The Dotcom Secrets: Overview
This book is a step-by-step playbook for any online marketer looking to grow their business.
Brunson discusses how online businesses have grown and changed over the years and eventually adapted into the digital marketing system we have today.
This history is important to understand because you want to know what mistakes were made so that these same mistakes won’t be made again in your business.
The book offers multiple strategies to make money and scale a business through the internet.
Once you see the quick advancement and potential your business can have online, you’ll be wondering why you didn’t read his book to begin with. For the purposes of this review, I will discuss 5 important sections of the Dotcom Secrets book.
1: Funnels & Ladders
Value ladders are one of the first concepts Brunson talks about in his book.
He believes it is vital to offer multiple products and services to customers during certain times to capitalize on the value you can extract from each separate lead.
Once you do this, you’ll get an average value for each lead. This metric is very important if you want to scale your business upward.
After you know how much one of your customers is worth to your business, and you’re making more of a concerted effort to raise your value for each lead, you’ll have more money for advertising, which in turn will produce more sales so you can make more money.
2: How communication ladders make e-mail marketing more efficient
E-mail marketing is a very profitable way to grow your business and may be the best choice you can make.
This is where ClickFunnels comes into play: there is an e-mail responder integration option available that will make communication between your business and your customers more effective and efficient.
This part of the book discusses proper customer communication during the course of the sale. If you can do this well, you’ll increase the number of conversions and sales your business can generate.
Storytelling and selling go hand-in-hand. This section of the book will give you the tools you need to market any product you’re selling and make you a better salesman. This section, by far, is one of the best in the book.
Sales funnels make up the bread and butter of almost any online marketing business. This section offers tips regarding the design and implementation of a successful funnel.
Russell doesn’t want anyone to reinvent the wheel and he places great emphasis on that throughout this section.
He wants people to see funnels that worked best for other companies and be able to leverage the work that’s in front of you ahead of time in order to generate profit relatively quickly.
Once you are able to master that, you can tailor your own funnel to suit and optimize your customer base.
The Funnel Hacks webinar, which I discussed earlier, has more comprehensive training for free.
You’ll learn all the tricks about how to bait a customer as well as essential aspects and phrases of every funnel, and some crucial foundations to help you generate an up-and-coming sales funnel campaign.
4: Scripts & Funnels
Scripts and Funnels are two important aspects I felt were beautifully laid out in the fourth section. It’s recommended that you pay particular attention to this section as it covers a lot of ground.
Russell includes pretty thorough information about some of the more successful sales funnels he’s used to generate large profits. The psychology of a sales funnel is one of the most important things he wants you to understand, which is why he painstakingly covers it in detail.
There are also some templates included that you can use for your business.
One more thing – you’ll need to understand how to arrange a flawless one-time-offer (OTO) as well.
ClickFunnels is the last part of the book. It’s like a general overview of everything you've learned and it discusses one of the last most important key points – the ClickFunnels software.
This is one of Brunson’s greatest creations – his top-of-the-line software which has helped people’s businesses generate 6 and 7-figure incomes.
He recommends that you use his software along with other recommended software packages to create a profitable online business.
Pros & Cons
Dotcom Secrets PDF Good & Bad
On Amazon, the book runs for $11.98. If you go through Brunson, you can get the book for free, but you will have to pay shipping and handling which costs $7.95. This is slightly cheaper than buying the book from Amazon. Any modern online marketer who finds this book useful will consider it a must-have, which makes the shipping and handling charges worth it in the long run.
Is Dotcom Secrets PDF Worth your Time?
In my personal opinion, I would strongly recommend you order the book. The shipping and handling isn’t a whole lot of money when you really think about it. The value you’ll get out of the book is what makes it worth the shipping costs.
If starting up an online business is something you really want to pursue, you want to grow your business, or you want to learn more about sales strategies and what sales funnels are, you should order this book.
Unfortunately, the PDF version of this book doesn’t really exist. It’s something Brunson will send you after you have paid shipping and handling to receive his book. Or, if you would prefer, Brunson does have audiobooks and ebooks available.
Regardless of where you are in your online business venture, you should pick up a copy of Brunson’s book so you can learn more about how you can grow your company.
Affiliate marketing is another concept I highly recommend after you’ve started your online business. An e-mail autoresponder (which can be free if you select the right platform), a website builder like WordPress or Wix (both of which are free), and a traffic source will help you accomplish this.
I have an article on Facebook that offers a wealth of information about how you can generate traffic to your page entirely for free.
Using e-mail to market affiliate products, getting free marketing and traffic, and building a cheap, but effective website to collect leads makes it easy to generate profits online and can be parlayed by using Shopify dropshipping.
Make sure you’ve done your homework as far as getting your websites set up with all of the required pages you’ll need for business and legal purposes.
There are numerous opportunities available for ambitious entrepreneurs and marketers online. The first step to making your business a success is to read Russell Brunson’s book. You’ll be surprised at how much you will learn from him!